The black MOY RUTHLESS box with orange plant artwork.

Five rules. Thirty cards.

A daily practice for your time, energy and attention, built from your answers.

Inside RUTHLESS

ENTER RUTHLESS
YOUR CODE · FIVE RULES
30 CARDS · ONE A DAY
VOICE MOMENTS · THREE
HARDER TO SHAKE

What you receive

Five personal rules, 30 daily cards, three optional voice moments and a final look back.

Your code

Five rules, written from the pressures and standards you identify.

  1. 1PROTECT THE DECISION
  2. 2ANSWER CLEARLY
  3. 3KEEP YOUR TIME
  4. 4LET THE NO STAND
  5. 5CHOOSE ON PURPOSE

Your code

Five rules written from the pressures, patterns and boundaries you identify.

Day 08

YOUR CARD

One decision for today.

WHY — The reason this card belongs here.

TOO MUCH TODAY? — A grounded way to adapt it.

YES
PARTLY
NO

SKIP THIS ONE

One card a day

Read the card, see why it matters, adapt or skip it, then record how it went if you want.

Day 12 of 30

12 TO GO
RED CARD
MILESTONE
YOUR CARD
FINAL

HARDER TO SHAKE

Thirty days

Daily cards include standard, milestone, personal and final card types, with progress retained.

A woman closing her laptop at the end of the workday, with the words: Protect your time, energy and attention — then act like they matter.

Let the boundary stand

Supporting lifestyle imagery grounded in protecting time, energy and attention.

Image 1 of 6

RUTHLESS

$29

One time + applicable tax. No subscription. Delivered digitally.

If too much of your time, energy or attention keeps going everywhere but you, knowing you need stronger boundaries may not be enough. RUTHLESS turns your answers into decisions and actions you can practice in real life.

Buy now